Published Dec 07, 2018Today Chromeo earned themselves a Grammy nomination for their Head Over Heels, and serving as a victory lap of sorts, the Canadian duo have delivered a video for their album track "Don't Sleep," starring none other than '90s icon Robin Givens (Never Heard, Riverdale, The Bold and the Beautiful) and featuring French Montana and Stefflon Don.
The video was directed by Allie Avital (serpentwithfeet, Moses Sumney), who had the following to say about the lavish clip:
It's lonely at the top. "Don't Sleep" is a 2018 satire for the age of dissatisfaction; the age of overstimulation and Tinder. Robin Givens plays a version of the "sad king," where the more pampered and entertained she is, the more disaffected she becomes. All the bulging biceps, sponge baths, and lap dances can't cure her existential void.
Harems are historically reserved for men, and music videos have a long history of ornamental "video girls," so I wanted to flip both of those narratives. The video was directed and produced by a team of women, which gave the shoot a funny, meta dimension. Dave and Pee are so open and collaborative, and in this often-formulaic industry, it was a breath of fresh air to be given so much artistic freedom and trust.
You can watch how that actually all plays out in the "Don't Sleep" video below.
As previously reported, Chromeo earned a Grammy nom this morning for Head Over Heels, which has been nominated for Best Engineered Album, Non-classical. You can see the complete list of nominees over here.